BRAND:
beam suntory
MARKET:
SINGAPORE
CHANNELS USED:
PROGRAMMATIC
90,2%
ONLINE VTR
50%
Higher yields than standard display ads
90M
OFFLINE VIEWS
BACKGROUND
Beam Suntory is a world leader in premium spirits producing renowned gins, bourbons, whiskies, single malt scotches, tequilas, and cognac.
OBJECTIVE
Beam Suntory wanted to drive brand awareness and maximise the exposure of StrongZero in Singapore.
approach
We recommended leveraging on the innovation and measurability of programmatic advertising, buying ad units on top sites via Programmatic Guaranteed Inventory.
We ran high-impact video ad formats to capture users’ attention through full page skinners with videos
Running this via programmatic allowed us to look at the data in real-time and ensuring we were performing within stipulated targets
RESULTS
The results achieved through programmatic ads averaged 50% higher yields than standard display ads (0.5%) across different publishers in the Singapore region:
CNA
- Click-Through Rate: 1.24%
MOTHERSHIP
- Click-Through Rate: 0.79%
TODAY ONLINE
- Click-Through Rate: 0.91%
HARDWARE ZONE
- Click-Through Rate: 0.70%
JANE DOE
VP MARKETING COMMUNICATIONS AT HALODOC
“We are extremely delighted about our partnership with M&C Saatchi Performance. They have been the perfect partners for us being the first in the market to test new initiatives and scaling our campaigns across SEA. We are very happy about the results, and it also allowed us to gather valuable insights and strategically delivered customer delight.”
