BRAND:
beam suntory
MARKET:
SINGAPORE
CHANNELS USED:
PROGRAMMATIC
27.7%
Higher than Internet Display Norms
20.7%
Higher than Benchmark CTR
90M
OFFLINE VIEWS
BACKGROUND
Beam Suntory is a world leader in premium spirits producing renowned gins, bourbons, whiskies, single malt scotches, tequilas, and cognac.
OBJECTIVE
Beam Suntory wanted to drive brand awareness and maximise the exposure of its Roku Gin in Singapore
approach
We recommended leveraging on the innovation and measurability of programmatic advertising – in specific, on new ad formats offered by InSkin and Playground XYZ
We ran high-impact video ad formats to capture users’ attention through InSkin’s Pageskin (Desktop) which boasts a full screen high impact page takeover
We also ran high-attention rich media creatives through PlaygroundXYZ’s Hangtime Format – a full-page canvas that aims to achieve longer dwell times
Both placements provided great measurement capabilities: InSkin Media integrates Lumen’s eye-tracking technology to identify causal relationships between attention and ad elements – PlaygroundXYZ utilises their Attention Intelligence Platform (AIP) for creative optimization towards attention time
RESULTS
87% In-View Rate (27.7% Higher than Internet Display Norms)
0.7% Average Click Through Rate (20.7% Higher than Benchmark CTR)
JANE DOE
VP MARKETING COMMUNICATIONS AT HALODOC
“We are extremely delighted about our partnership with M&C Saatchi Performance. They have been the perfect partners for us being the first in the market to test new initiatives and scaling our campaigns across SEA. We are very happy about the results, and it also allowed us to gather valuable insights and strategically delivered customer delight.”
